Unit 6

Please see a range of photos from our trip to Anno Gin, Fudge Kitchen and Madame Oiseau.

Task 1 

Your first task is to introduce your chosen business and to describe the mix of resources required to produce the product. Please click here for a detailed task sheet

Task 2

Please create your questionnaire. You can use the Google form for this. See an example. This is by no means a perfect survey, it might give you a few ideas. Sample survey1  sample survey2 sample survey3

Task 3

Once all data has been collected (at least 30 respondents), you must interpret your findings.

1.) State the key highlights from the data and show graphs/charts - 'the most significant determinant of the sample's demand was price with 70% of the votes'

2.) Why might this be the case? 

3.) How might it influence your decision making when considering resource management? What areas might you need to concentrate on? 

4.)Remember, you are not making decisions yet, just considering the opinions of your target market. Your decisions will be based on internal factors as well as what the market requires.

See an example here. The graphs have not shown up on google docs but you get an example of detailed analysis here.

Secondary research

Please see the following web addresses for articles and data that might be of use:

http://www.thisismoney.co.uk/money/smallbusiness/article-2573750/New-figures-SURGE-High-Street-shops-despite.html

http://www.mintel.com/press-centre/food-and-drink/dark-chocolate-is-creeping-up-on-the-ever-popular-milk-chocolate

Gin:  http://www.ft.com/cms/s/0/22dde2d0-08e0-11e4-9d3c-00144feab7de.html#axzz3TPiuIObr

http://www.businessdestinations.com/relax/food-and-drink/gin-whats-got-us-hooked/

Task 4

This task is all about what business entails; making decisions! You must now justify the product the firm should aim to produce. Click here for the break down of the task

Task 5

Evaluation