Marketing Strategy   

This blog post will have all tasks and links relating to Unit 9.

What do examiners look for in this unit A01,A02,A03,A04?

What is strategy?

Analysis ------- Choice -------- Implementation

Some useful links to help you understand this fundamental concept:

https://hbr.org/2015/05/what-is-strategy-again
https://www.youtube.com/watch?v=mYF2_FBCvXw&app=desktop
https://hbr.org/1996/11/what-is-strategy

What is marketing?

The process of identifying, anticipating and satisfying consumers' needs profitably


Marketing strategy

Make contact with a handful of businesses of your choice. You will make a decision on which to proceed with. You will need to consider their current marketing strategy.

Who is their target market?
What is their pricing strategy? Premium? Budget? 
Where are they now? Where do they want to go?

Task 1

Please see this link to open task 1.


Market research

This is the most important section of your whole portfolio (the analysis section of strategy). You will need to gather both primary and secondary. You have already begun with this. This section will require you to create an online survey or similar. This is aimed at gaining information about your target market's buyer behaviour.

See an example of a survey. 

This section relies on your first establishing what you need to find out. Link to the Marketing Mix - 4Ps!!  Structure your survey questions under these sections.

Product - think unit 4 - features, actual augmented - what do consumers expect?
Price - significance of..
Promotion - different ways consumers might be influenced/persuaded
Place - how do customers/consumers choose to purchase their product - online? Delivery? applications? Visit physical outlets?


Marketing plan

Task sheet 
Planning template

Please see an example of the work. Consider how the candidate has linked to:
objectives/aims
PEST/SWOT
secondary research
primary research


Evaluation

See task sheet following discussion in class.