Please see links and notes in preparation for the Unit 11 exam

The range of forces outside the control of the business that affect buyer behaviour and the firm's ability to identify, anticipate and satisfy consumer needs, profitably.

Exam material

Question papers: June 2010 Jan 2011, June 2011, June 2012, Jan 2012, Jan 2013, June 2013, June 2014 (extra data)

Mark schemes: June 2010 Jan 2011, June 2011, Jan 2013, June 2013, June 2014

Economic environment

Interest rates -

Social environment


Group 3 Identify threats

Group 4 Identify opportunities